Wednesday, September 26, 2012

The Zealots Come Out

apple fanatics

The iPhone 5 was released to the public this past week.  Have we become desensitized to the crowds of barely sane fanboys camping out and begging Apple to take their money.  It doesn’t matter whether the product is off the charts or a small improvement over the last iteration.

The iPhone 5 looks like, well all the other iPhones, just stretched a bit.  I’ve been reading a lot about how Apple isn’t innovative anymore, only cautiously making small improvements over previous versions of a product.  I read a very interesting article on the problem of being Number 1 in the Globe and Mail.  You can check it out here.  The long and short is that Apple had nothing to lose before, but now it has to think about stockholders and protecting its’ market share.  Very interesting stuff.

Contrary to popular belief, I don’t hate Apple.  I do find the Apple phenomenon a very interesting psychological study in fanaticism and mob like behaviour though.  I can’t remember a company making products that sell for so much money and having so many people be so eager to buy them sight unseen simply because of who makes it.  The other part of the puzzle is people buying expensive goods because other people they know have one.  “Why did you choose an iPhone?” “Because that’s what everyone is using.”  Fascinating stuff.

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